What’s in a Name?

In a classic example of communication breakdown, a new study reports that over half (58%) of those surveyed do not know what “social networking” is. The international study did note that 70% of Americans did recognize the term. However, that means that close to 1 in 3 persons in this country have somehow not been exposed to the phrase, or simply don’t remember what it means. Implications? We need to be careful about the terms we use when talking about the phenomenon of interacting with others in these types of online spaces. I know I am guilty of talking about “social networking,” as I do not want to call out certain sites and brands when talking about the concept as a whole. Too often, MySpace is scapegoated because people talk about the dangers associated with social networking in general, but end up picking on the best-known of the bunch (too bad that survey didn’t ask the percentage of persons who have heard of MySpace specifically). But if using the term “social networking” alienates too many people, then we fail to get our message across. While I have no answers, I do believe this issue is important; much like my last post on cyberbulling vs. electronic aggression, I want to stress the need to come to some semblance of consensus on terms so that we educate the public, not confuse them. And given the Ivory Tower’s bad reputation for trying to claim expertise at the expense of being useful or collaborative, there is ample reason to prioritize clear communication about issues without using all those fancy and/or new words.

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