If You Can’t Beat Them…

The New York Times reports that the Penthouse Media Group invested $500 million in social networking sites by purchasing Various Inc. Must be due to the fact that while traffic to social networking sites has increased lately, visitors to pornographic sites have declined.

Although Various owns the SN site adultfriendfinder (not suitable for work), a site for swingers, it also owns Big Church, whose motto is “Bringing people together in love and faith.” Both sites are now owned by Penthouse.

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