"Lads in Pubs," or Kids in the Cafeteria?

A press release by Juniper Research predicts that: “The mobile adult content market is forecast
to grow from its 2006 level of $1.4 billion to over $3.3 billion by 2011.” However, the majority of that share is going to come from Europe and Asia, where the more “well-developed” markets reside.

According to Bruce Gibson, Research Director at Juniper Research: ” The mobile channel will provide a different way of presenting adult content to traditional delivery channels and will reach new audiences. Mobile is about fun and instant gratification. I think the biggest opportunity is at the casual and “softer” end of the adult market – lads in pubs sharing a video clip after a few pints and people looking for a bit of fun when they have spare time to kill.”

Hmmm. “New audiences?” “Spare time to kill?” If that doesn’t scream teenager, I don’t know what does.

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