Controversy continues over the running of a Trojan ad, Evolve, which features a bar scene where women are surrounded by pigs. Then, one pig goes to the restroom and returns with a condom, and transforms into an attractive man.
Sort of a cute idea, trying to not only normalize condom use, but also make it look as though condoms make you hot — better than sending the message that beer makes you attractive. But apparently not everyone feels that way. According to the Kaiser Women’s Health Report, the Pittsburgh market is not receiving the Trojan ad favorably; in contrast, Seattle has given it “the green light.” This follows on the heels of the announcements by CBS and Fox that they would not run the ad because, according to the New York Times, “Fox said it objected to the message that condoms can prevent pregnancy, while CBS said it was not ‘appropriate'” (note: these are the stations that bring you such shows as CSI, full of sexual fetish story lines and the recently canceled OC, which oozed sex).
But not to worry, the same NYT article also states that: “The commercial has been viewed nearly 100,000 times on YouTube, while trojanevolve.com has drawn more than 400,000 unique visitors since June 18.” Of course, this topic has been discussed on several blogs, such as this one as well as the widely read and respected Huffington Post, drawing even more attention to it.
Let’s hope these conversations get people — especially the younger generation — to talk about safer sex. No one wants to be a pig.